Undoubtedly, environmental consciousness has increased tangibly lately, as new, Mother Nature-friendly policies by states got under many people’s skin – naturally or with some lashing by the whip. Yet the real change will come when good and proper treatment of nature will be encoded, literally, into the genes of young generations. What needs to be done to boost environmental education, especially for the youth, in the Baltics first of all, to get the message on the urgency out?