CHANGE THE FUTURE
VALUE ALL LIFE

How to make the interests of Mother Nature and business congruent? How to walk delicately on the fragile – and, well, sometimes obscure – line in evaluating biodiversity financially? And after all, is it ‘fair’ to put a price-tag on the immense variety of species, some of which come in leaps and bounds, while others are scarce or nearly extinct?

Undoubtedly, environmental consciousness has increased tangibly lately, as new, Mother Nature-friendly policies by states got under many people’s skin – naturally or with some lashing by the whip. Yet the real change will come when good and proper treatment of nature will be encoded, literally, into the genes of young generations. What needs to be done to boost environmental education, especially for the youth, in the Baltics first of all, to get the message on the urgency out?

Be it a mom-and-pop bakery, a major regional airline or a groovy Tech4Good Fintech company specialising in the valuation of biodiversity, the start of the year has been auspicious for all, hinting that the gloom of the COVID-19 depression here in the Baltics might be finally over. Let’s knock on wood!